Figma, Adobe XD, Usability Testing, User-Centered Design, Mobile-first, A/B Testing, Accessibility (WCAG), Wireframes, Prototypes, and Design Systems.

• Design & Development—Build responsive, high-performance web experiences that balance beautiful design with seamless functionality and conversion optimization
• User Experience Design—Create comprehensive user flows, wireframes, and interactive prototypes that solve real user problems and guide stakeholders through complex design decisions
• Product Strategy—Write detailed functional specifications and wireframe user journeys to ensure development teams have clear, actionable guidance
• Design Systems—Develop and maintain style guides and design systems that create visual consistency and improve cross-team collaboration
• Prototyping & Testing—Bring ideas to life using industry-standard tools like Figma, Adobe Creative Suite, and other prototyping platforms to validate concepts before development
• Digital Marketing Design—Create compelling email campaigns, ads, and landing pages that align with brand strategy and drive measurable results
• Brand Identity—Design cohesive brand experiences from logos and business cards to promotional materials and advertising campaigns
• Custom Illustration—Create original artwork and illustrations to enhance user experiences and support unique brand storytelling

HTML, CSS/SCSS, JavaScript, Vue, Git, Tailwind, Bootstrap, Web Accessibility, Salesforce Commerce Cloud, WordPress, Agile & Collaboration Tools.

• Platform Development—Build and customize solutions across enterprise platforms including Salesforce, IBM Websphere, WordPress, and Magento with focus on scalability and performance
• Full-Stack Web Development—Develop responsive websites using modern technologies: HTML, CSS, SASS, JavaScript, Vue, jQuery, PHP, Tailwind and Bootstrap with Git version control
• User Experience Implementation—Transform UX/UI designs into functional, accessible web interfaces with emphasis on usability and conversion optimization
• Advanced JavaScript & AJAX—Create dynamic, interactive web applications with seamless user experiences using modern JavaScript frameworks and asynchronous data handling
• Accessibility & Compliance—Audit and maintain ADA/WCAG compliance standards, ensuring websites are accessible to all users while meeting legal requirements
• Third-Party Integrations—Implement and maintain social media integration, customer review systems (Shopper Approved), and live chat solutions (BoldChat, LiveChat)
• Analytics & Tracking—Deploy comprehensive tracking solutions using Google Tag Manager, Google Analytics, Google Ads, Microsoft Ads, and Hotjar for data-driven insights
• SEO & Schema Implementation—Optimize websites for search engines through structured data markup, XML sitemaps, and technical SEO best practices

Google Search Console, Schema Markup, Keyword Strategy, Content Optimization, Mobile Speed, Reviews & Ratings Integration.

• Technical SEO Implementation—Execute comprehensive on-page and technical SEO strategies including meta optimization, schema markup, site structure, and page speed improvements
• Search Performance Monitoring—Track and analyze search rankings, organic traffic, and keyword performance using Google Search Console and other SEO tools
• Content & Keywords Strategy—Research and implement targeted keyword strategies, optimize content for search intent, and maintain SEO best practices across all web properties
• Site Performance Optimization—Monitor and improve Core Web Vitals, page load speeds, and mobile responsiveness using Google PageSpeed Insights and technical audits
• SEO Reporting & Analysis—Create detailed SEO performance reports, track KPIs, and provide actionable insights to improve search visibility and organic growth

Google Analytics, Tag Manager, Hotjar, Adobe Analytics, A/B Testing—Data-driven decisions to improve UX and conversions.

• Analytics Implementation & Management—Deploy and maintain comprehensive tracking systems using Google Analytics, Tag Manager, Adobe Site Catalyst, and Coremetrics for accurate data collection
• Data Analysis & Reporting—Create actionable dashboards and reports using Looker Studio, analyzing user behavior, conversion funnels, and performance metrics to drive business decisions
• User Behavior Analysis—Implement heat mapping, session recordings, and user journey tracking with Hotjar to understand user interactions and optimize experiences
• A/B Testing Strategy & Execution—Design and conduct comprehensive A/B tests to optimize conversion rates, user engagement, and overall site performance across multiple touchpoints
• Enterprise A/B Testing—Set up and manage A/B testing campaigns via Salesforce Business Manager using assets, slots, campaigns, and custom scripting for e-commerce optimization
• Platform-Specific Testing—Execute A/B tests across multiple platforms including IBM Websphere, Hotjar, and Google Tag Manager, ensuring consistent testing methodology
• Conversion Optimization—Analyze test results, implement winning variations, and continuously iterate to improve key performance indicators and business outcomes